Welsh Journals

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one was nearly ten times that of the other. We feel that this matter requires further investigation. Although the issue figures for Welsh-language books per head of Welsh-speaking population are relatively low, it is encouraging to note an increase in loans between the periods of 1996/97 and 1997/98, especially as the general trend is decreasing loans. NATURE OF PROVISION AND DEMAND Based on our survey, the main challenge for the Welsh-language book industry is to provide a wider range of popular titles (especially novels) for adults and to provide books of a similar and suitable nature for second-language Welsh-speakers with varying linguistic competencies in order to meet the growing demand for such material among public library users. However, this has to be achieved within the context of overall cutbacks in public library expenditure on books and other materials. There was overall satisfaction with the quality and range of Welsh-language books for children. PROMOTION OF WELSH-LANGUAGE BOOKS Welsh public libraries already play a key role in the work of promoting Welsh-language books, but many librarians felt that their contribution to the publishing industry in Wales is not fully appreciated. One of the main promotional methods employed by libraries is the display of new books or thematic displays. The survey cited several factors explaining the problems encountered by many authorities when seeking to use this approach effectively for the promotion of Welsh-language books. Efforts should be made to find cost-effective ways of overcoming these problems with the assistance of publishers and public bodies. The majority of librarians interviewed felt that it was more worthwhile to arrange activities and promotions for children and young people because it was easier to ensure an audience of children to attend activities. The most popular activities cited in promoting reading among children were visits by authors and